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            <itunes:name>Video Archive – The Conference by Media Evolution</itunes:name>
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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
        <itunes:subtitle>Videos generated by Media Evolution</itunes:subtitle>
        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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            <title>Jill Nussbaum - Design fiction - imagine the future</title>
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            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Let's tattoo design fiction on our arms... or legs!"&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Designer Jill Nussbaum&lt;/i&gt; takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.&lt;br&gt;&lt;br&gt;Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients.&amp;nbsp;&lt;br&gt;&lt;br&gt;Design fiction, as a kind of idea prototyping, will help to inspire and image the future.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jill-nussbaum-design-fiction-imagine-the"&gt;&lt;img src="http://videos.theconference.se/9826383/10160352/121eb25c9c10df6504e1393abcb0b716/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:44:05 GMT</pubDate>
            <media:title>Jill Nussbaum - Design fiction - imagine the future</media:title>
            <itunes:summary>"Let's tattoo design fiction on our arms... or legs!"Designer Jill Nussbaum takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients.Design fiction, as a kind of idea prototyping, will help to inspire and image the future.</itunes:summary>
            <itunes:subtitle>"Let's tattoo design fiction on our arms... or legs!"Designer Jill Nussbaum takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.Good stories...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>15:23</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Let's tattoo design fiction on our arms... or legs!"&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Designer Jill Nussbaum&lt;/i&gt; takes a closer look at storytelling from a design perspective and discusses how stories can be a framework to help imagine the future of products and services.&lt;br&gt;&lt;br&gt;Good stories have the ability to take new ideas and put them in a context that everybody understands. But today's designers are envisioning a future of how things can potentially be, and need to be able to communicate this to their clients.&amp;nbsp;&lt;br&gt;&lt;br&gt;Design fiction, as a kind of idea prototyping, will help to inspire and image the future.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jill-nussbaum-design-fiction-imagine-the"&gt;&lt;img src="http://videos.theconference.se/9826383/10160352/121eb25c9c10df6504e1393abcb0b716/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>newyork</category>
            <category>the craft of storytelling</category>
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            <title>Q&amp;A - The Craft Of Storytelling</title>
            <link>http://videos.theconference.se/qa-the-craft-of-storytelling</link>
            <description>&lt;p&gt;&lt;p&gt;In recent years it has become increasingly important for brands and businesses to communicate a convincing story about what they’re offering to the world. In this session you’ll learn how to make the world around you understand the brilliance of your ideas and thoughts. You’ll learn from pro storytellers what elements are crucial to make a story interesting.&lt;br&gt;&lt;br&gt;This session is a great follow up to the sessions on time, virality and life length of content from day 1.&lt;br&gt;&lt;br&gt;&lt;b&gt;Brian Reed, Producer, This American Life&lt;/b&gt;&lt;br&gt;Brian will talk about the specific tools and tactics he and his colleagues at This American Life use to construct compelling, emotional radio stories.&lt;br&gt;&lt;br&gt;&lt;b&gt;Jill Nussbaum, Executive Director of Product Design, Barbarian Group&lt;/b&gt;&lt;br&gt;Jill will examine the great moments of design fiction past, demonstrate recent examples and illustrate how new fictions can be brought to life in the future.&lt;br&gt;&lt;br&gt;&lt;b&gt;Nonny de la Peña, Senior Research Fellow in Immersive Journalism, USC School of Cinematic Arts&lt;/b&gt;&lt;br&gt;Nonny will talk about how to utilize virtual reality to create immersive news experiences.&lt;br&gt;&lt;br&gt;&lt;a href="http://theconference.se"&gt;http://theconference.se&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-the-craft-of-storytelling"&gt;&lt;img src="http://videos.theconference.se/9826383/10160356/9975edbddeef6cb76e20120e096e4954/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:43:48 GMT</pubDate>
            <media:title>Q&amp;A - The Craft Of Storytelling</media:title>
            <itunes:summary>In recent years it has become increasingly important for brands and businesses to communicate a convincing story about what they’re offering to the world. In this session you’ll learn how to make the world around you understand the brilliance of your ideas and thoughts. You’ll learn from pro storytellers what elements are crucial to make a story interesting.This session is a great follow up to the sessions on time, virality and life length of content from day 1.Brian Reed, Producer, This American LifeBrian will talk about the specific tools and tactics he and his colleagues at This American Life use to construct compelling, emotional radio stories.Jill Nussbaum, Executive Director of Product Design, Barbarian GroupJill will examine the great moments of design fiction past, demonstrate recent examples and illustrate how new fictions can be brought to life in the future.Nonny de la Peña, Senior Research Fellow in Immersive Journalism, USC School of Cinematic ArtsNonny will talk about how to utilize virtual reality to create immersive news experiences.http://theconference.se</itunes:summary>
            <itunes:subtitle>In recent years it has become increasingly important for brands and businesses to communicate a convincing story about what they’re offering to the world. In this session you’ll learn how to make the world around you understand the brilliance of...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>02:59</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;In recent years it has become increasingly important for brands and businesses to communicate a convincing story about what they’re offering to the world. In this session you’ll learn how to make the world around you understand the brilliance of your ideas and thoughts. You’ll learn from pro storytellers what elements are crucial to make a story interesting.&lt;br&gt;&lt;br&gt;This session is a great follow up to the sessions on time, virality and life length of content from day 1.&lt;br&gt;&lt;br&gt;&lt;b&gt;Brian Reed, Producer, This American Life&lt;/b&gt;&lt;br&gt;Brian will talk about the specific tools and tactics he and his colleagues at This American Life use to construct compelling, emotional radio stories.&lt;br&gt;&lt;br&gt;&lt;b&gt;Jill Nussbaum, Executive Director of Product Design, Barbarian Group&lt;/b&gt;&lt;br&gt;Jill will examine the great moments of design fiction past, demonstrate recent examples and illustrate how new fictions can be brought to life in the future.&lt;br&gt;&lt;br&gt;&lt;b&gt;Nonny de la Peña, Senior Research Fellow in Immersive Journalism, USC School of Cinematic Arts&lt;/b&gt;&lt;br&gt;Nonny will talk about how to utilize virtual reality to create immersive news experiences.&lt;br&gt;&lt;br&gt;&lt;a href="http://theconference.se"&gt;http://theconference.se&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/qa-the-craft-of-storytelling"&gt;&lt;img src="http://videos.theconference.se/9826383/10160356/9975edbddeef6cb76e20120e096e4954/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>the craft of storytelling</category>
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            <title>Nonny de la Peña - Immersive storytelling</title>
            <link>http://videos.theconference.se/nonny-de-la-pena-immersive-storytelling</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"It starts to feel very actual after a while."&lt;/b&gt;&lt;br&gt;&lt;br&gt;How do you create a sense of embodiment in cyberspace? &lt;i&gt;Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts&lt;/i&gt;, has the answer.&amp;nbsp;&lt;br&gt;&lt;br&gt;She takes us into the world of immersive journalism, which uses gaming platforms and virtual environments to create experiences of news and non-fiction.&amp;nbsp;Looking at how immersive journalism works, you start to feel how your mind can be tricked into giving you presence in another place.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/nonny-de-la-pena-immersive-storytelling"&gt;&lt;img src="http://videos.theconference.se/9826383/10160357/55c50d1449978e0a339d39f9482b420e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 17:43:36 GMT</pubDate>
            <media:title>Nonny de la Peña - Immersive storytelling</media:title>
            <itunes:summary>"It starts to feel very actual after a while."How do you create a sense of embodiment in cyberspace? Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts, has the answer.She takes us into the world of immersive journalism, which uses gaming platforms and virtual environments to create experiences of news and non-fiction.Looking at how immersive journalism works, you start to feel how your mind can be tricked into giving you presence in another place.</itunes:summary>
            <itunes:subtitle>"It starts to feel very actual after a while."How do you create a sense of embodiment in cyberspace? Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts, has the answer.She takes us into the world of immersive journalism,...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>17:56</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"It starts to feel very actual after a while."&lt;/b&gt;&lt;br&gt;&lt;br&gt;How do you create a sense of embodiment in cyberspace? &lt;i&gt;Nonny De La Peña, Senior Research Fellow at USC School Of Cinematic Arts&lt;/i&gt;, has the answer.&amp;nbsp;&lt;br&gt;&lt;br&gt;She takes us into the world of immersive journalism, which uses gaming platforms and virtual environments to create experiences of news and non-fiction.&amp;nbsp;Looking at how immersive journalism works, you start to feel how your mind can be tricked into giving you presence in another place.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/nonny-de-la-pena-immersive-storytelling"&gt;&lt;img src="http://videos.theconference.se/9826383/10160357/55c50d1449978e0a339d39f9482b420e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>the craft of storytelling</category>
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            <title>Brian Reed - Interview</title>
            <link>http://videos.theconference.se/brian-reed-interview</link>
            <description>&lt;p&gt;Brian Reed interviewed by Andreas Ekström, Sydsvenskan.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/brian-reed-interview"&gt;&lt;img src="http://videos.theconference.se/9826383/10160183/d82fe9d35146532611fa70df627a425e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Wed, 20 Aug 2014 16:32:24 GMT</pubDate>
            <media:title>Brian Reed - Interview</media:title>
            <itunes:summary>Brian Reed interviewed by Andreas Ekström, Sydsvenskan.</itunes:summary>
            <itunes:subtitle>Brian Reed interviewed by Andreas Ekström, Sydsvenskan.</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:19</itunes:duration>
            <media:description type="html">&lt;p&gt;Brian Reed interviewed by Andreas Ekström, Sydsvenskan.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/brian-reed-interview"&gt;&lt;img src="http://videos.theconference.se/9826383/10160183/d82fe9d35146532611fa70df627a425e/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
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